May 04, 2018

Invasion to the max

The Ayala Coop always made it a tradition to go down to the ranks, however far it took to do so.  This year, it even went a step farther, setting a record number of visits to its members in the provinces by holding a total of 71 chapter meetings just before the climactic general assembly last April 20.

It was, if one were more imaginative, what he would call an “invasion” of the distant outposts where many of the Coop’s members are located, a tip-off to the Coop philosophy of staying in touch with its members even in the far-flung provinces.

Within a span of 17 days, Coop personnel led by GM Dina Orosa and Chief Finance Officer Jenny Cura went to as far north as Laoag and as far south as Cagayan de Oro to preach the Coop gospel of readiness to help and financial viability to some 8,772 members.

Visited during the “invasion” were branches of Bank of the Philippine Islands, Globe Telecom, University of Nueva Caceres as well Manila Water, Automotive and Integrated Microelectronics Inc. subsidiaries in Bohol, Cagayan de Oro, Cebu, Davao, Vigan, Laoag, Clark, Tarlac, Pampanga, Boracay, Iloilo, Bacolod, Baguio and Dagupan.


Offices ‘invaded’

                Also being “invaded” for chapter meetings were the offices and branches of Makati Development Corporation, Boni Transport, Ten Knots, Amicassa, Qualimed, Honda, Seda, Isuzu, Holiday Inn, Manila Water, BPI, IMI, Ayala Foundation, Amaia, Alveo, Fairmont, Asticom, Yondu, Iconic, Station Square, Fort Bonifacio Development Corporation, GPI, HCX, PSI, GA and Affinity in Metro Manila and surrounding areas.

In addition, visits to BPI and Globe branches in Sta. Cruz, San Lazaro and Intramuros in Manila as well as at the University of Sto. Tomas and in Cubao, Commonwealth, Don Antonio, Fairview and West Triangle in Quezon City, Alabang, Muntinlupa, Las Pinas, Carmelray in Laguna, Tanauan in Batangas, San Pablo in Laguna, San Juan, Mandaluyong, Cavite and Rizal further jacked up the number of “invaded” Coop members by several more hundreds.

Also leading the team of invaders that included the 30-strong Coop staff as well as consultants were Membership Engagement Manager Jonathan Rojo, Internal Audit Head Lenny Sarte, Accounting Head Sarah Razonable and Collections Head Eleanor Abellare.

The activities were consistent with what Ms. Orosa considers a vital strengthening of relationship between the Coop and its members, regardless of rank and affiliation.


General assembly

                Chairman of the Board JP Orbeta, in fact, harped during the general assembly on the previous year’s interaction between the Coop and its members as being instrumental in its having grown to 33,618 members at the end of 2017.  Its various membership engagement activities, which also included the Coop’s active involvement in the programs of the Ayala Group’s Employee Relations Network, helped enable the Coop to register a “hefty” 12 percent increase in membership over the previous year’s total, Orbeta said.

Orbeta also cited as “impressive” the growth in loan availment as the Coop posted a new all-time high of P1.69 billion for 2017, which surpassed even the year’s target of P1.6 billion by P93 million or six percent, and the previous year’s then-record P1.48 billion by P210 million, a “robust” increase of 14 percent.

He then noted that the Coop notched another major achievement in terms of growth in total assets, with such growth enabling it to reach P2.74 billion, a hefty 20 percent rise from the previous year’s figures.


‘Multifaceted and record-setting’

                The Coop chairman declared that the Coop’s “multifaceted and record-setting” accomplishments in business as well as its continued commitment to various corporate social responsibility programs, including its ongoing advocacies in education, made it easy for it to garner every major distinction during the annual KoopBida Awards – as best-performing coop in growth in total assets, best in membership growth among “billionaire” coops, and best performance among coops with significant concern for community projects.

“This singular achievement speaks well of the culture and commitment of every member of the Coop,” Orbeta told the general assembly gathered at the Blue Room of Tower One.  “While we have always noted the Coop’s steady growth in all the metrics at the Board and general assembly meetings, it is always satisfying to receive external recognition, especially when besting other coops that were all once much larger than ours.  This is the best proof, indeed, that it is culture and the commitment of every single associate at the Ayala Coop that continue to make a difference.”


Elections held

                Also being held during the general assembly was the election of various officers and committee members.   Reelected to the Board were Orbeta representing Ayala Corporation, Ato Jiao (Globe), Jimmy Sanchez (IMI), and Rhea Reyes (Ayala Land).  Meanwhile, Leo Abot (ALI), Cathy Ang (AC) and Rosemarie Cruz (BPI) were voted to the Audit Committee while Roel Alonzo (BPI), Vangie Bongon (AC Auto) and Nino Raneses (BPI) were reelected to the Election Committee.

The general assembly also ratified the reappointment of SGV and Co. as the Coop’s external auditors while also ratifying the increase of the Coop’s capitalization from P2.5 billion to P3.5 billion, among other decisions that were made during the same activity, which also included the approval of several amendments to the Coop’s by-laws.


1) board of directors at general assembly

Coop Board Chairman JP Orbeta reports to the Coop’s members as fellow members of the Board and management officials listen during the general assembly held at the Blue Room of Tower One.


2a) dina at bpi-cebu 2b) bpi-cebu

A total of 71 chapter meetings were held throughout the country.  Here, Coop GM Dina Orosa (left panel) addresses employees of the BPI Branch in Cebu during one of the forays made by the Coop in the South.


3) makati dev't corp

Coop members from the Makati Development Corporation show off Coop fans given them during one of the chapter meetings.


4) boracay water co

Boracay Water Company employees also show their delight in being visited, with Olivia Ablaza and Grace Bando leading the chapter meeting held for them.


5) globe-cebu.4

Coop members from Globe-Cebu take time to read The Coop Times before the start of their chapter meeting.


6) boni transport

Employees of Boni Transport are shown here with Ryan Ani.


7) fort bonifacio dev't corp

Fort Bonifacio Development Corporation personnel pose with Janice Qyinn Tolentino.


8) integrated microelectronics inc

Part of the throng that attended the chapter meeting at the Integrated Microelectronics Inc. offices in Laguna may be seen listening to the presentation.


9) bpi-naga

It’s the turn of the Bank of the Philippine Islands Branch in Naga, this time with Marlon Guzman presiding.


10) university of nueva caceres

An aerial shot of personnel of the University of Nueva Caceres in Naga captures the visit there of the Coop.