Apr 30, 2017

Coop looks to bigger things in 2017

With its record-breaking year behind it, the Ayala Coop is now looking forward to even bigger things in 2017.

After setting new standards in loan releases as well as membership numbers, the Coop intends to push the envelope even further based on its plans for the year. These include continuing its quarterly loan promo, which is believed to have been instrumental in setting a record total of P1.485 billion in loan releases in 2016, as well as pursuing investment opportunities in real estate with Ayala Land, particularly involving Lio Estate and ALI Dormitory.

Also on the drawing board, according to Coop General Manager Dina Orosa, is the plan to pursue other ideas that will further step up the Coop’s revenue-generation potential, including the idea of pushing or marketing the Coop’s entrepreneurial loan products like the Healthy Family brand of bottled water, for which the Coop could offer a franchising loan in coordination with brand owner Manila Water, positioning the Coop as an alternative service provider especially for companies under the Ayala Group where it can serve as benefits administrator or supplier of goods and services, and exploring a possible investment in the entertainment industry through plays, concerts, movie premieres and the like.

Aggressive recruitment

Even with 30,078 members in the fold as of the end of 2016, the Coop also intends to further pursue an aggressive recruitment effort through the assignment of a dedicated resource person particularly for a proposed Balik Coop project, as well as the strengthening of the Coop’s membership engagement activities. The latter might be done by scheduling quarterly soirees regarding wellness, arts and culture and other interests, and by continuing the Coop-sponsored transportation and parking services.

Orosa also said the Coop is now on the way to the full implementation of the membership and loans management system (MLMS) as well as accounting system that will involve straight-through processing, thereby improving backroom support and collection activities in the process. This is because their full implementation will eventually result in a paperless environment regarding loan applications and automate the various processes involved in the Coop’s operations.

The Coop GM added that the Coop also intends to “retool and retrain” its people to be able to assume more responsibilities when needed while being more customer-focused and institutional in their thinking. In addition, the Coop also plans to introduce the total quality or 5S concept in the workplace.

CSR programs

In terms of its corporate social responsibility programs, Orosa said that the Coop intends to develop and support more sustainable projects regarding education, particularly those that will address the needs of children in the peripheral areas of the country.

She said that a contest will be launched among Coop members for them to come up with projects or activities along the lines of helping out poor children especially in the provinces.

The Coop will also continue to support the Department of Education and the Ayala Group in their annual activities like the Brigada Eskwela Program and Storybook Drive, where the Coop participated in activities in Mindoro and El Nido, Palawan last year. Also bound for retention are the L.E.T.S. Read Program where the Coop last March graduated some 80 scholars it also sponsored.

On top of these engagements, Orosa said the Coop intends to expand the coverage of its education objective to include livelihood training for adults, as well as propose an allocation system pertaining to the Community Development Fund, where the Coop draws its funds for its CSR programs.

A) 1st place outstanding cooperative based on 2015 total number of members

The Ayala Coop team led by General Manager Dina Orosa (eighth from left) poses with Makati Cooperative Development Office officials after receiving the award as top cooperative in terms of membership during the Koopbida Awards in 2016.  (Jen Luyun)